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Beauty Launches, Mergers and Acquisitions

ADA Cosmetics Acquires Hotel Amenities Supplier

Pacific Direct produces premium cosmetics products and accessories

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By: Jamie Matusow

Editor-in-Chief

ADA Cosmetics International has announced its acquisition of Pacific Direct, Britain’s leading supplier of hotel cosmetics.
 
ADA signed a contract with Primary Capital Partners LLP on September 3, 2015 for the acquisition of the British company Pacific Direct. There is an agreement of non-disclosure regarding the acquisition price and other details of the transaction. The acquisition takes retroactive effect on March 31, 2015.
 
Pacific Direct, founded in 1991 in Bedford, England, produces premium cosmetics products and accessories for luxury hotels, cruise lines and airlines. Currently, the company generates approximately a third of its revenue in Asia and the Near East as well as another third in Great Britain and approximately 20% in the USA.
 
The acquisition of Pacific Direct is the second purchase by ADA this year. In April, the German company acquired the Scandinavian market leader Scanamenities.
 

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